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| Baileys New Bottle |
At a recent meeting with members of the media organised
by Diageo Brands Nigeria, ladies were ushered to a corner where make-up artists
shaped their eyebrows and beautified their faces to look like that of beauty
queens.
This took place during the unveiling of Baileys, the
premium Irish cream drink from the stables of Diageo Brands Nigeria, which
stepped out in a new elegant bottle. The exotic drink erstwhile known for its
short bottle now comes in a beautiful new bottle with ‘shoulders high’, giving
it an enchanting look that leaves its admirers desirous of the creamy spirit
drink.
General Manager Diageo Brands Nigeria, Mr. Felix Enwemadu
said the introduction of the new Baileys bottle into the Nigerian market is in
line with the global drive to further position the brand uniquely in the minds
of its consumers.
“We have created a
beautiful new bottle which is both modern and stylish and has a greater sense
of femininity. Baileys is a brand that appeals uniquely to women and the new
bottle was created to embrace and celebrate the stylish and contemporary woman.
The new Baileys bottle evokes the brand’s modern, feminine sense of style,”
Enwemadu said.
Enwemadu further explained that “the striking new design
is the next step in the brand’s quest for renewed femininity as it restates the
provenance and heritage of Baileys in a more elegant way. The new bottle has
been heightened and the shoulders lifted, to give a more elegant profile and
pose a more alluring and impactful prospect on shelves and in shops worldwide.”
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| Ladies being beautified at the launch of Baileys new bottle |
Also commenting on the new bottle, Managing
Director/Chief Executive, Guinness Nigeria Plc, Mr. Seni Adetu said the
introduction of the new bottle shows the desire of the company to continually
satisfy its esteemed consumers.
“Baileys is on the path of exciting our consumers with
this new bottle. Despite the re-design, the iconic drink still maintains it
distinct creamy taste that stood it out since 1974. While they enjoy the
smooth, creamy taste of Baileys, we encourage our consumers to drink
responsibly at all times.” Adetu said.
The Baileys bottle re-design follows the announcement
made in October 2012 of the brand’s most ambitious global marketing campaign to
date, ‘Cream With Spirit’ campaign which
was launched across TV and print on around the world, with the aim of shining a
light on women and celebrating the spirit of modern womanhood.
The bottle, which has been launched globally since
January 2013, awakens the powerful and dramatic brand icon - the ‘Double B’ –
elevating its visual prominence. The new Original Irish Cream bottle also
features a fresh interpretation of the iconic label, and new typography to
compliment the stylish new look.
Furthermore, Brand Manager Diageo Brands Nigeria, Mrs.
Lola Ashafa, said ladies were beautified because: “The new bottle is stylish
and beautiful so we tied the brand to fashion and style.” She revealed that
they would soon be Baileys palaces were ladies would have their hair styled and
their face beautified after purchasing Baileys.
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