Superstar and one of the indomitable disc jockeys in
Africa, DJ
Spinall, has signed a deal with the iconic premium spirit brand from the
stables of Diageo Nigeria Plc, Smirnoff, as its brand ambassador.
The signing of the ace DJ took place at the Head-Quarters of
Guinness Nigeria in Lagos as part of the brand’s activities to further entrench
the brand among its esteemed consumers.
It will be recalled that Smirnoff, renowned as the world’s number
one party brand recently launched a new variant labeled Smirnoff Guarana at a
thrilling Double Side party that took
place at the Auto-Max Car care shop in Oregun, the first of its kind to happen
in Nigeria.
Speaking at the signing ceremony, the Head-Marketing, Spirits and
RTD, Guinness Nigeria Plc, Ms. Liz Ashdown, explained the rationale behind the
choice of DJ Spinall as its brand ambassador in Nigeria.
“Smirnoff is recognized worldwide as the world premium vodka drink
and also the world’s most renowned party brand where high energy parties are
occasioned. The party experience gets more exciting when you have the right
kind of music. DJ Spinall has demonstrated over time that he understands the
essence of excitement as far as parties and gatherings are concerned,” She
said.
The official unveiling of DJ Spinall
as the Smirnoff Brand Ambassador later took place at the Industry Nite that
held at the Spice Route. It was a thrilling and energetic party that witnessed
the best of disc jockeying from “TheCAP” himself. Guests at the party were not
disappointed at the choice of DJ Spinall as Brand Ambassador by Smirnoff as the
entertainment lasted through the evening.
Performances from front line
artistes: Mr. Incredible M.I, Wande Coal, Burna Boy and Iyanya added glam to
the event as the guests were left asking for more.
As usual with Smirnoff, consumers across Nigeria should get set
for one of the best tours across major cities. It promises to excite consumers
and redefine night life in Nigeria as Smirnoff and DJ Spinall visits the
various cities, unleashing the best of grooves available at its #doubleside
parties from July through December 2015.
DJ Spinall is an Electrical Engineer. An international disc
jockey, DJ Spinall has over a decade of experience as a DJ. TheCAP is a member of the coalition of
Nigerian DJs Worldwide (NDJs). He is also currently the official DJ for Channel
O Africa, Beat FM Radio Station, Wande Coal amongst others. He has also been
involved with Africa’s top Pop singer, 2face Idibia.
 |
| L-R: Head Marketing, Spirit and RTD, Ms. Liz Ashdown; Smirnoff Brand Ambassador, DJ Spinall; Innovation Commercialization Manager, Mr. Christian Ubani and Assistant Brand Manager, Guinness, Mr. Afolabi Kasumu at the unveil of DJ Spinall as Smirnoff Brand Ambassador in Lagos…Thursday |
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